Monday, April 11, 2011

Test of the blueberries: How much would you pay for fruit?

Sadly, blueberries are going out of season. During their season's peak a few weeks ago, we could buy a punnet for $3 to $3.50 and now they're $6/punnet.

I've been grocery shopping with a friend before and have seen her pay $7-$9 for a 200 gram punnet without any hesitation. Not that she's a super millionaire or anything. Just simply a less conscious consumer.

How much would you pay for a 200 gram punnet of blueberries?

Strawberries are also at $5/punnet for 250 grams and I knew the strawberry season was over for me because the idea of paying $5 for a punnet when you can buy 5 punnets for $5 from Flemington markets in the middle of summer. Goodbye summer....

How much would you pay for fruit?

We try to eat seasonal fruits and vegetables. Not only do they taste far superior in their proper season, they are also vastly cheaper. Whilst shopping for fruit, it was the choice of:

* Pears at $2/kg
* Apples at $1/kg
* Oranges at $2/kg
* Blueberries at $6/200 grams and $30/kg
* Strawberries at $5/250 grams and $25/kg
* Bananas at $10/kg

Of course, we have a lot more choices but they are some simple comparison. I'll usually go for the seasonal produce being cheaper and probably at their peak taste. Not sure what everyone else goes for but there must be someone out there buying them at that price?

I know shops and particularly restaurants, have no choice - if it's on the menu, it's on the menu and diners won't be impressed if they swapped the berries for something such as apples.

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